Your Social Life, But It Actually Works

Tired of feeling out of the loop? You text your friend "want to hang out?" They say "sure!" Then... nothing happens for 3 weeks. CaughtUp replaces chaotic texts and outdated calendars with instant social visibility—ensuring you always see what friends are up to and never miss an opportunity to connect.

The Problem We're Solving

The Scheduling Dance

Multiple messages exchanged just to find a mutual time slot. Traditional calendars only track—they don't coordinate.

Social Friction

Hesitation to reach out repeatedly. The mental burden of being the organizer prevents spontaneous connections.

Invisible Availability

No visibility into others' schedules. Missed opportunities for connection due to information asymmetry.

Scattered Context

Event details buried in message threads. Coordination context lost across multiple platforms.

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The CaughtUp Vision

You could literally double your social life if planning wasn't broken.

Here's what makes CaughtUp different: We're building the first centralized platform where all your schedule information lives in one place. But it's not just schedules—it's the entire flow of coordination: the conversations, the context, the vibes and intent around every event, all connected together.

This is the foundation for an Assistant that can actually coordinate plans across your entire social circle, plan trips with friends, and act as your personal secretary managing group logistics. Other apps use separate messaging platforms, losing all the context around what people actually want and how they feel about events. We keep it all together.

When schedules and coordination context are fragmented across different apps, even the smartest AI can't help you. We're solving the coordination problem at its source.

Why Now

We're building social coordination infrastructure in a $8.5B - $17B market growing to $1.7T by 2034. We're not competing in existing categories—we're creating the coordination layer that connects calendars, messaging, and social networks.

Market Opportunity (Estimates)

Total Addressable Market (TAM)
$470B+ growing to $1.7T by 2034
Social networking, productivity software, event management, and messaging coordination combined
Serviceable Addressable Market (SAM)
$85B+ Consumer Social Coordination
~18% of TAM: Active social coordinators who plan group activities regularly
Based on industry estimates that 15-20% of social media and productivity app users actively coordinate group events (meetups, dinners, trips) at least monthly.
CaughtUp's Target Market (SOM)
$8.5B - $17B Initial Capture
10-20% of SAM: Young professionals and socially active users (18-45) who coordinate 2+ group activities monthly. Network effects drive expansion from here.
Conservative initial capture estimate targeting early adopters most frustrated by coordination friction. Demographics based on social app engagement patterns showing 18-45 age group accounts for 55-60% of active social coordinators, with 10-20% realistic early market penetration for new category creation.

AI Maturity

Large language models finally enable natural coordination interfaces that understand context and intent.

User Readiness

Post-pandemic shift to intentional socializing creates demand for better coordination tools.

Market Gap

Existing solutions (calendars, messaging) fail to bridge the coordination gap—no one owns this space.

Data Advantage

First mover captures proprietary coordination data—creating network effects and defensibility.

The Challenge

The Coordination Problem

The reality: Traditional calendars track time but don't facilitate coordination. Between "let me check my schedule" and "I'll see if others can make it," most plans dissolve into scheduling paralysis. The challenge isn't antisocial behavior—it's the burden of manual coordination.

Solved
2019-2024

Shared Calendar Infrastructure

The foundation: Built a novel shared calendar system with real-time visibility into group availability. Eliminated the need for "let me check and get back to you" by providing instant schedule transparency. The result: coordination becomes possible instead of painful.

Infrastructure Complete
Dec 2022

Dynamic Event Links

Persistent coordination: Created dynamic event links that update in real-time across all platforms. Share anywhere—messaging, email, social media—and participants can join, view updates, and coordinate without initial app installation. Event links that survive schedule changes.

Live
Jun 2024 - Present

Ideas Meet Availability

The breakthrough: Integrated idea sharing with availability visibility. Users can propose activities and instantly identify interested participants. Combined with shared calendars, this drives a 2x increase in successful plan formation. Ideas are abundant—execution requires the right infrastructure.

Active
Feb 2024

Visual Event Parsing

Frictionless capture: Photograph event materials—flyers, announcements, promotional content—and instantly convert them to shareable calendar events. Transforms spontaneous discovery into coordinated action. "Should we check this out" moments now materialize into actual plans.

Live
2026 Q1

Basic BECCA: Event Creation Assistant

Natural language coordination: Voice-activated event creation and invitation management. Simple commands like "coffee with Sarah next week" generate events, send invitations, and sync calendars automatically. Streamlined execution of coordination intent.

Development
2026 Q3

Baddie Becca: Intelligent Coordination

Context-aware scheduling: Automated planning that understands individual patterns and preferences. Accounts for timing preferences, typical delays, advance notice requirements, and optimal group configurations. Eliminates manual schedule optimization across multiple participants.

Planned
2027

Wifey Becca: Proactive Social Secretary

Anticipatory coordination: Pattern recognition enables proactive scheduling based on behavioral analysis and contextual awareness. Identifies optimal moments for different social interactions and automatically arranges appropriate activities. Coordination that anticipates needs before explicit requests.

* BECCA: Brain Emulating Cognition, Control and Awareness

Vision
2027+

Universal Coordination Layer

System integration: BECCA interfaces with all calendar systems and coordination platforms. Manages personal, professional, and social commitments through unified oversight. Transforms users into perpetually coordinated social participants.

Future
2026+

Comprehensive Life Management

Total coordination automation: AI-driven management of all scheduling domains—family logistics, anniversary tracking, venue reservations, surprise event coordination. Complete abstraction of coordination complexity from daily life.

Long-term Vision
2027+

Post-Logistics Social Life

The ultimate outcome: Zero cognitive overhead for coordination. Complete focus on relationship quality and experience enjoyment. Spontaneous gatherings become default rather than exception as logistics execute autonomously. Building tools that return weekends to their intended purpose.

Destination
2028+

Physical Coordination Assistant

Physical world integration: Coordination extends beyond digital scheduling into physical execution. Task completion, venue preparation, logistics management—all handled by an integrated assistant system. Focus exclusively on social experience while infrastructure manages all preparation and coordination.

Future State

Development Roadmap

Key features and milestones in our journey to transform social coordination.

Current Platform

  • Smart Scheduling: Real-time availability visibility across groups
  • Group Coordination: Multi-participant planning infrastructure
  • Calendar Sync: Automatic device calendar integration
  • Event Photos: AI-powered event detail extraction
  • Flexible Planning: Multiple event states and confirmation levels
  • Public Events: Shareable, persistent event links
  • Real-time Chat: Integrated messaging system

2025 Roadmap

  • BECCA AI Assistant: Natural language coordination interface
  • Smart Suggestions: AI-optimized timing and group recommendations
  • Mood-based Planning: Context-aware social coordination
  • Friend Discovery: Intelligent mutual connection introduction
  • Auto-follow-up: Automated plan confirmation and reminders
  • Cross-pollination: Natural friend group integration

Future Vision (2026+)

  • Universal Coordination: Unified management across all social domains
  • Predictive Planning: Proactive coordination based on behavioral patterns
  • Opportunity Creation: Automated identification of connection opportunities
  • Social Optimization: Balance meaningful connections with social energy
  • Community Building: Infrastructure for ideal social circle cultivation

Key Milestones

2019-2020: Foundation

Core messaging and basic calendar infrastructure. Unified platform for coordination.

2021-2022: Smart Scheduling

Calendar sync, recurring events, timetable views, and web application launch.

2023: Social Features

Public events, QR codes, friend discovery, and platform robustness improvements.

2024-2025: AI Integration

Event parsing from images, intelligent notifications, and BECCA AI foundation.

Building the Future of Social Infrastructure

The coordination problem represents a massive, underserved market opportunity.

We're not competing with messaging or calendars—we're building the missing layer between them. By owning coordination infrastructure and the data it generates, we're creating a defensible position in a market where network effects compound rapidly.